The author of this article is Manish Kumar Chauhan, a digital marketing manager at myPracticeReputation.
Patients are increasingly using online review websites before visiting the doctor’s office, making it important for physicians to proactively identify, monitor, and influence their digital reputation and credibility. Here are a few steps to get started:
Step 1: Assess online reputations.
Google search your name to understand your online reputation. Analyze top physician-review websites and social media channels to identify what patients are saying.
Step 2: Create & monitor profiles.
Creating a profile on major physician-rating websites will help you stay on top of your online reputation.
Step 3: Don’t Let Bad Reviews Hurt a Reputation.
When addressing negative reviews, maintain a fair perspective and avoid leaving them unattended.
Step 4: Be proactive rather than reactive.
Deal with negative reviews optimistically to open up communication lines with patients.
Step 5: Reply instantaneously.
Active social engagement is a positive sign of building a good online reputation. Quick, thoughtful responses show others that you take feedback and input seriously.
A physicians’ online reputation is fragile, so manage it meticulously and don’t be a silent spectator.
View the complete article here.
